- Moza Saeed Al Junaibi

Every brand has a story. For Moza, it began with a needle — or in Arabic, an “Ibrah”.

Raised in a large Emirati family, Moza learned strength and softness from her mother, who turned to sewing after the passing of Moza’s father. Her earliest memories are stitched with the sound of fabric gliding under her mother’s fingers — moments of resilience, love, and quiet power.

At just 11 years old, Moza joined her mother at the sewing table, discovering not just a skill, but a calling. For Moza, the needle became a symbol: a small yet powerful instrument that could transform nothing into something beautiful. That same spirit became the foundation of Ibrah Innovations.

Today, Moza, after graduating as a fashion designer from Naj Fashion Designing Academy, brings the Emirati soul and grace to the brand.

Her love for handmade work, her calm patience, and her deep respect for craft and tradition make her the steady heartbeat of this creative union.

Alongside her co-founder, she weaves together heritage and innovation, turning personal history into something extraordinary for others to wear, experience, and remember.